Travel to Ukraine Promoted at NY Times Travel Show
Washington, DC, March 3, 2010 - For the 2nd consecutive year, Ukraine was represented through the Discover Ukraine exhibit at the New York Times Travel Show, the largest consumer and travel trade show produced in the United States. The convention, featuring nearly 500 exhibitors representing more than 150 countries, was held at the Jacob K. Javits Convention Center in New York City, NY, from February 26 through February 28, 2010.
The U.S.-Ukraine Foundation organized the Discover Ukraine exhibit and the U.S.-Ukraine Business Council (www.usubc.org), the largest non-profit trade association representing the interests of U.S. businesses active in Ukraine, was the sponsor.
The U.S.-Ukraine Foundation (USUF) is a not-for-profit 501(c)(3) non-governmental organization established in 1991 to facilitate democratic development, encourage free market reform and enhance human rights in Ukraine. USUF is dedicated to strengthening the mutual objectives of both nations and advancing Ukraine as a cornerstone of regional stability, and a full partner in the community of nations.
The Foundation has been supporting Ukraine’s travel industry since 2005 when it launched the travel site, www.traveltoukraine.org. Since then the website has become the #1 Google, Yahoo! and Bing “Ukraine travel” site on the Internet.
Over the past 12 months, the U.S.-Ukraine Foundation has conducted a wide array of public relations activities in support of Ukraine’s international image, including promoting Kyiv through Cities: Capitals of the Mind, an international, London summit and through The Communication Group’s widely-distributed report, Cities: The Destination Identity.
The Foundation's growing presence on the Internet along with its business sector e-newsletter, BizLinks, distributed to 5,000 subscribers, complements its travel show efforts.
Print materials, like the Discover Ukraine brochure and Discover Ukraine Travel Guide, promote numerous travel agencies, hotels and airlines involved in Ukraine travel and are distributed to travel show attendees.
Ukrainian cultural and culinary presentations are typically included by the Foundation at its travel events. Banner display stands advertise “Discover Ukraine … the unexpected” and illustrate beautiful sights of Ukraine. Hi-tech-computer monitors also display colorful sights of Ukraine.
New York Times Travel Show, one of North America's premier travel shows attracting a unique global representation of the world's leading tourism markets including Africa, Asia, Australia/South Pacific, Canada, the Caribbean, Central America, Europe, Mexico, South America and the United States, is the fourth travel-related convention in which the Discover Ukraine exhibit has participated. Just several weeks ago the exhibit was presented in Canada at Toronto’s Ultimate Travel Show. The Canada Ukraine Foundation was the sponsoring organization at the Toronto show.
The Foundation will continue its international exposure for Ukraine through upcoming travel shows, notably the JATA World Tourism Congress & Travel Fair in Tokyo, Japan during September 2010.
For the 2nd consecutive year at the New York Times Travel Show, the Veselka Restaurant of New York City displayed their culinary expertise on-stage and distributed varenyky to a large crowd of attendees. Discover Ukraine’s cultural program component included the talented dancing of the Iskra Ukrainian Dance Ensemble of New Jersey.
The Iskra Ukrainian Dance Academy was founded over ten years ago as one of the studios of the late Roma Pryma Bohachevsky, a renowned teacher and choreographer. Iskra is currently under the artistic direction of Andrij Cybyk, and consists of over 80 students ranging in age from 6 to 21. Under Mr. Cybyk’s tutelage, the students learn and perform folk dances from various areas of Ukraine, always with careful attention to ethnographic details in both costumes and choreography.
The Foundation is also grateful for the interest and support of Serhii Pohoreltsev, Consul General of Ukraine in New York, who visited the Discover Ukraine booth at the New York Times Travel Show.
Andriy Godovanets of the Voice of America also attended and filmed a portion of the Discover Ukraine activities.
U.S.-Ukraine Foundation staff and volunteers, including Mike Buryk, Stephan Buryk, Ken Davis, Iryna Kurowyckyj, Nadia McConnell and Oksana Yakovenko, worked the exhibit over the course of three days .
To learn how to participate in the U.S.-Ukraine Foundation’s Discover Ukraine activities, please contact Nadia K. McConnell, President of the U.S.-Ukraine Foundation, via telephone: 202-223-2228 or email: email@example.com.